matcha LOVE provides the energizing taste and full benefits of consuming the entire green tea leaf. Finely
ground from the highest grade leaf, matcha embodies today’s passion for healthy living. ITO EN (North America)
INC. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and
establishing a green tea culture and interest in the United States and beyond. The breadth of ITO EN (North
America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion
of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of
industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green
tea a true part of the new American culture.
